Liberty Fairs, Capsule, and Cabana to Join Womenswear In Nevada Trade Show under Clarion UX
Industry sources are abuzz about rumors that Liberty Fashion Fairs (which owns the trade shows Capsule, and Cabana) has been sold to event producer Clarion UX. An official announcement is expected to be made on Monday. Additionally, Liberty, which is holding its annual Liberty Fair at the Sands next week, is losing its show space in Vegas after this season, leading many to wonder if the fair will be held at the Rio Hotel alongside the Clarion-owned Womenswear In Nevada (WWIN) show next year.
This turn of events will undoubtedly leave some of Liberty’s exhibitors puzzled, given how differently they are positioned in the market compared to those of WWIN. Where WWIN exhibits lower- and mass-market brands, Liberty presents major mid-market labels, including Puma and Wrangler. Additionally, this year’s Liberty Fair in Vegas will be holding an educational conference, titled Assembly, which will feature speakers including Jaden Smith.
What is intriguing about this news is how Liberty’s exhibitors (particularly those involved with the more upscale Capsule and Cabana shows) will react to sharing a parent company, and possibly a shared show space, with WWIN. There is no word yet if Liberty has informed its brands of the sale, or what its strategy for next year’s show will be. The Daily has reached out for comment, and will update this piece with new information when available.